You’ve likely come across many ‘amazing’ concept designs.
Especially concept car designs.
They look futuristic and interesting to the uninitiated eye.
I’ve wanted to dissect these designs for a long time.
I wanted to offer some insight as to how they actually make little sense from real life point of view.
One of the issues with the concept designs is that they seem to have been done by visual designers, rather than consulted with by UX and other functional designers.
So here’s a look at one BMW concept design and what I think of it.
One of the issues with ‘future concepts’ is also that it’s usually unclear whether we are talking short, medium or long term future.
But BMW have been kind enough to state here what the future will be like for the next 100 years!
So overall, this concept car is at the very least an example of poor design, as it dismissed the very basic considerations of the future context.
It’s also inconsistent and in many respects just outright ugly, which isn’t unusual considering the underpinning design is … just broken.