Facebook new like button

Facebook’s extended ‘Like’ feature is … disliked

Facebook new like button
This is Facebook’s new like button.

Facebook just released a new piece of micro interaction to extend their ‘like’ feature.

At first I didn’t notice it was there … as it lacked … affordance.

By accident I hovered over the like button on my laptop and after a micro-delay 6 options were shown to me.

Interacting with frequent features on hover is something I cannot think of doing anywhere else on the web.

People say this feature is supposed to be triggered off by using long press on mobile devices, which is even harder for users to discover, so has even lower affordance.

The misalignment of icons is something that initially got me when I first saw it and it jarred with my view on the interface.

Then I noticed the shadows and the weird look of the icons, which I don’t quite like and they seem to be just outside of Facebook’s design language on the whole.

This is a feature that Facebook has worked on for months as a company, so I’m astonished that they have come up with this as the rolled out solution.

Overall the thing I’m really worried about is that this features slows down my interaction with the system significantly.

So now I have to really think what I’m thinking about each post which I want to ‘like’.

That in turn makes me waste heartbeats and consistently, lightly ruins my overall experience with Facebook.

The fact that I can’t see the options up front also means that I have to remember which options I have in the fly-out which puts additional cognitive load on my mind.

It is also not necessarily obvious that the ‘normal like’ is ‘available’ on the click of it after the user hovers over it.

Basically, this feature just feels below par in terms of its execution and I’m surprised Facebook have rolled this out into the public use.

2 thoughts on “Facebook’s extended ‘Like’ feature is … disliked

    1. It’s nothing about hating Mark. It’s to do with interaction design, how many heartbeats that interaction takes and whether it is worth it for users to be doing that over and over and over and over again. My bet is that the like interaction on Facebook will decrease a lot, but I might be wrong. Let’s see what the consensus is from the rest of the world. On the whole though I use Facebook as an example of good UX design, certainly in respect to looping users back into the whole experience.

      I also think that corporations like Facebook should make more of a bigger deal of their design approaches, similar to the write up that was done about the friends icon and why they did it that way. I would love to see the design thinking behind this like upgrade and why it ended up being that way.

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