When Google Analytics installs an auto-update it tells their users about it.
But it tells it in such a military tone, that the same user ends up feeling intimidated by the whole announcement.
In practice, Google Analytics is a heavy tool to use for most people who haven’t had a degree in statistics.
There are many options to choose from and the tool was never developed in a User Centered manner.
So the ‘Understood’ command-like tone above is something that only makes users feel inferior and even more intimidated.
Google Analytics is a tool that should have received a major UX oriented remake a long time ago.
It has been changed a number of times, but not in a proper UX way.
This update was the one that finally caused us to write about it all due to this failure of simple micro interaction.
This kind of a non User Centered approach to introducing new features shows us that Google’s team working on this ultimately don’t care about the product nor the user.
It’s a great shame, as Google can make great products and Analytics is one of the more shameful aspects of their product suite.