BBC International

How BBC misses out on commercial opportunities

Unless you have been sleeping under a rock, you would have noticed that Internet is a pretty international medium.

You might have not known that BBC Worldwide however is a commercial organisation, unlike BBC itself.

So a friend of mine who is from Australia, shares a link to BBC Worldwide article on Facebook from France.

The title of that article sounds very interesting and follow the link.

To my astonishment I’m met with the following result.

BBC International
BBC doesn’t know how to make money from its international users.

So BBC Worldwide tells me how it is a commercial business, but instead of working out a way of monetising my arrival to this piece of content, it simply presents me very an extremely broken experience.

Paradoxically that experience talks about how BBC Worldwide is a commercial organisation.

Go figure!

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