Lost apetite because of overwhelming menu design

So you come into a restaurant.

You are hungry.

Your lunch break is precious to you.

You want to speak to some people,  interact and make the most of the time.

And then this.

Too many options on the restaurant menu.

You are presented with a very dense, overwhelming and long menu of choices.

It’s a pizza place you are at.

The food is simple.

In the second visit to the restaurant I actually worked out that there were even more sides to this menu than I previously realised.

Business proposition isn’t.

Customers get confused.

Food gets cooked, the waiter brings it, you forgot what you ordered.

The whole thing is a mess.

Experience suffered.

You won’t go there again, even though the food might have been nice.

3 thoughts on “Lost apetite because of overwhelming menu design

  1. Really? I’d like to see this validated. I think of another scenario.
    You want to get some food with friends. One friend is vegan. One is gluten intolerant. Another is lactose intolerant. Another is very health conscious. You want to go somewhere where they can all eat. You might even share some dishes.

    You go look at the menu online beforehand. Of the big menu, there are options that will cover all of them. Yay. You go in with your friends. You’re in the mood for a calzone. Calzone Carle Piccante – sounds yum. Your friends with allergies all have a couple of options they can happily choose from. The rest discuss some of the ones they’ve had before and if they’re good before choosing. You all have a great meal.

    1. You make a fair point, but those scenarios are much rarer than the ‘standard’ scenarios which I have in mind I would guess. This is a scenario which I have observed on numerous occasions with wide variety of groups going to different restaurants. It’s quite annoying to have to wait for everyone to work out what is on the menu and make a decision. Typically at least 30% of lunch break time goes on making a decision on what everyone is going to eat. Another 20% goes on working out who will pay what for the food they had (group payments).

  2. Man I feel for you. Pizza or Pasta? An overwhelming amount a choice for you to be sure. In a chain restaurant where its the same for hundreds of locations.

    “Typically at least 30% of lunch break time goes on making a decision on what everyone is going to eat. Another 20% goes on working out who will pay what for the food they had (group payments).”

    Scenario: its getting close to lunch time and I am thinking of my choices based on a 300 metre radius. Mmmm “I could go for “an american hot”. I sit down glance at the menu to see if anything is new and then order. I get Pizza and pay on my app.

Leave a Reply

Your email address will not be published. Required fields are marked *